Director, Marketing Communications (July 2006 - Present)
Develop and implement systems and solutions that continually seek ways to grow the business with a staff of five. Regularly collaborate with sales force and marketing team ensuring development and execution of strategic initiatives. Determine and support marketing tactics to increase the company's reach and visibility in various market segments. Key projects include:
- Led a team that designed, developed and presently supports John Crane Today online newsletter, currently reaching over 4,700 subscribers.
- Spearheaded the implementation of an online lead gathering, tracking and management tool, www.johncraneinquiries.com.
- Formulated and executed literature creation and review protocol.
- Implemented an E-commerce literature fulfilment website to manage John Crane collateral and promotional items.
- Authored and implemented Crisis Communication Plan for company.
- Streamlined internal print shop processes to include documentation and user responsibility leading to increased revenue for the company.
- Inspired tradeshow participation increase of 160% in specific market segments through strategic forecasting and education.
- Expanded the Marketing Communications department capabilities via the addition of video production capabilities.
- Source and manage supplier relationships for major services such as public relations, fulfilment, printing, advertising and tradeshow initiatives.
- Developed and managed advertising, public relations, technical literature, tradeshow and sales relationship marketing strategies for John Crane North America, a mechanical seal manufacturer. Created and executed advertising and promotion functions including print, online, electronic media, tradeshow and direct mail. Directed and sourced suppliers of record, and negotiate contract terms and conditions for major services. Delivered matrix leadership skills based on trust, collaboration and open communication with all ongoing promotional campaigns. Direct responsibility for planning and executing integrated communications plans that result in achievement of specific business goals. Demonstrated experience effectively managing multiple concurrent projects within budgetary and timeline constraints.
Marketing Communications Director (June 2000 - April 2001)
- Aggressive implementation of online and print advertising initiatives. Developed corporate sales collateral and promotional activities.
- Key speaker at Pre-Conference Seminar for Ground Zero 4 E-commerce conference on topic of B2B marketing approaches, sharing industry knowledge and forecasting future trends.
Advertising Manager (November 1988 - June 2000)
- Managed global advertising and exhibition activities for the Chemical Products Division with five direct reports. Developed and implemented comprehensive communication strategies that supported business goals through both domestic and international trade advertising, tradeshow participation, inter/intranet development and utilization, multimedia presentations and public relations activities. Received recognition by the International Association of Business Communicators and the American Advertising Federation.
- M.A. Advertising and Design - Syracuse University
- B.A. Communications - Slippery Rock University of Pennsylvania
- E-marketing
- Tradeshow Implementation
- Integrated Marketing
- Video Production
- Special Event Management
- Content Strategy
- Project Management
- Photography
